Five Digital Mobile Application Strategies Of Auto Dealers
The world has turned to online shopping mode, and auto retail is no exception. There is no doubt that as we enter 2022, dealers will continue to be under the pressure of traditional retail and online. As a progressive dealer, ask yourself what your greatest achievements have been in the past few years. What is the competitive advantage compared with other dealers? Now, ask yourself what role technology and the online world have played in helping you do well, and how you can take advantage of these advantages. For dealers who are committed to improving the profitability of the whole store, the following are five successful mobile application online strategies of Hyundai Motor.
#1. Use digital sleeves. Amazon is disrupting every aspect of retail. Cars are no different. Because Tesla transfers sales through the network, it has brought great changes to the sales strategy. Although Tesla can take this step more gracefully than traditional dealers. Because they own manufacturing and sales. However, traditional auto dealers can take advantage of this online purchase trend to transition to digital retail experience to meet consumers’ expectations.
Dealers continue to play an important role as the main channel for establishing personal contacts and relationships with customers, so it is necessary to adjust the sales and fixed operational infrastructure to meet the preferences of a new generation of consumers who need physical and digital mixing. Chevrolet’s “shopping, clicking, driving” is a good example, which allows buyers to check inventory online and promote most sales on comfortable desktops or mobile devices. Buyers can assess the value of payments and transactions, see prices, costs and costs, and review current incentives and concessions. After the buyer completes the purchase process online, make an appointment with the dealer for a test drive, sign and hand over the vehicle.
Dealers who want to conduct digital retail in the next stage can consider a variety of third-party solution providers. Buyers can choose financing options from purchase, payment configuration, and lender networks. This is done online on the dealer’s website. This convenient and new way of car purchase(and sales) will continue to attract more customers to dealers, and improve the conversion rate and F and Amp. I’m a shop assistant.
#2. Quotation F and; i Online. At present, most dealers have not optimized F and amp. My income potential. F& Road I sales is one of the best ways for dealers to meet consumer demand and improve the profitability of the whole store. I am not trying to control customer access to information. It is about authorization to discover and meet the personal needs of customers. Now that customers are used to having everything at their fingertips, it is time to control F and amp. My research trip.
According to Cox Automotive, 63% of online survey consumers are more likely to buy F&. My product. With the increase of time in the dealer and the decrease of customer satisfaction, F& through my online process, dealers can contact and cooperate with customers through well-informed people before they enter the dealer. The online experience provides an open environment in which useful information and modern digital tools(such as videos, charts and reference materials) can help consumers understand, appreciate and accept F&. My product. The ancient truth still exists. Customers don’t want to be sold. Once they feel betrayed, their resistance will rise. To mitigate this sales challenge, online F and amp; my courses must be rich in information and educational experience. As soon as they arrive at the dealership, they consult, F& my manager can cooperate with buyers through simple dialogue to make products meet their requirements.
Today, most dealers do not promote other products after customers leave the model. Because customers can reconsider F and amp. My product was initially rejected after they experienced the owner’s pride in driving. Except for dealers, customers are in a non threatening environment, and they want to reconsider their F& amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; nbsp; my product options. Develop effective follow-up processes, contact customers after sales, and improve product penetration and sales profit of each period.
#3. Online sales of accessories. According to the research of the Automobile Maintenance Association, 85% of customers use the Internet to research automobile replacement parts. The market size is expected to grow only in the next few years. Looking into the future, parts managers who do not rely on other departments to increase parts sales should consider online parts sales as a new way to increase sales. An efficient incremental sales configurator, which can generate revenue 24 hours a day, 365 days a year from existing customer groups and new online customers. This requires the expansion of the website or the current website, good implementation process and marketing strategy. First, focus on fast moving parts, and consider excluding parts categories based on price points and profit margins.
Use SMS and APP push notifications to sell new accessories and special offers to buyers and customers. These communication tools are the most effective participation channels, because their response rate is higher than that of e-mail marketing, and they read 90% in the first three minutes. Shoppers receiving SMS and push notifications have a high interaction rate, with an opening rate of 30-60% and a conversion rate of 10-40%. Dealers can also use text and push notifications as a re engagement strategy for dormant and inactive buyers.
When trying to supply spare parts and various marketing communication strategies, please use the spare parts store as a springboard to publicize the dealer’s vehicle inventory and service center at the end of the vehicle ownership life cycle of potential buyers. After the buyer completes the purchase, he can send follow-up emails, SMS and personalized notifications through the mobile application. This is a good opportunity for the parts department to seize new sales leads, increase sales services, improve the profitability of the entire store and promote sales opportunities.
#4. Develop service marketing. NADA’s annual research shows that the total profit of dealer service department is 49%, and it will reach 45% after 2012. As dealers continue to adapt to the new service experience economy, a study by Cox Automotive continues to advocate that 74% of customers who have repaired their vehicles in the past 12 months will return to the dealer to buy the next car. With the increasing pressure on the sales of new cars, this provides a mature opportunity for dealers to take fixed operation as the main source of preservation and profits.
In today’s super connected world, where all customers and buyers have smartphones, automotive service marketing is developing in a customer-centric mobile way in order to improve long-term loyalty and maximize the core revenue stream, that is, fixed operations. Traditionally, conquering mass market service marketing will capture some new customers, but this conventional method cannot guide customers to make important decisions at each stage of the vehicle ownership life cycle. As owners enter each stage of the vehicle life cycle, their needs will change. For example, special services sent to new car owners with warranty period will not attract their attention, while second car owners with non warranty vehicles will be more interested because they need to repair their aging vehicles. A consistent approach to service retention will not provide the best results for dealers.
At an appropriate time in the ownership life cycle, lock the appropriate service customers through appropriate rewards, increase the wallet share, and improve the possibility of obtaining the next service access. We need information and promotions for every customer need. With the maturity of the vehicle life cycle, the creation of time and value helps dealers cultivate customer relationships, thus increasing the likelihood that customers will buy the next vehicle from the same dealer. For example, improve service maintenance rates by providing dealer owned maintenance and lifetime engine warranties to third-party owners. These services not only help to increase sales profits, but also have the opportunity to maintain customer loyalty to the service department and increase customer spending on other products and services. Providing these true values through the customer’s chosen communication method helps to facilitate interaction with dealers, rather than deleting keys.
#5. Start reseller mobile application. With smartphones everywhere, progressive dealers have a huge growth opportunity to directly contact customers and potential customers on their dream smartphones. The development of GPS technology has promoted geographic mobile marketing, and regarded it as one of the most effective digital strategies, creating potential customers, ensuring more customers, and improving the service retention rate. The geographic mobile marketing and business participation application can help dealers’ business and service principals to effectively contact customers and event buyers directly through smartphones when preparing for vehicle purchase or reservation services.
As part of the integrated online strategy, the dealer mobile participation application integrates all online components including digital retail and F&. 1. Parts and services will be integrated into a cohesive digital platform. Like geographic fence, geographic mobile marketing allows dealers to build virtual surroundings around their location, competitive stores and local after-sales service stores. When customers and potential buyers pass by, they will trigger a timely and personalized message notification on smartphones to guide them to participate in and visit dealers. The Digital Call to Action has promoted the participation of virtual travel process, online inventory confirmation, vehicle purchase, F& research, etc. You can select and schedule service bookings, parts purchases, digital coupon redemption, or sales events.
Geographic mobile marketing goes further. When potential customers and customers visit competitor regions, they will send alerts to dealers’ sales and service personnel, and prompt them to start personalized tracking in a timely manner based on detailed analysis of personnel names, visited dealers and time of day. Timing matters. With this important insight, geographic mobile marketing strategies can help dealers better connect with customers and prospects at the right time in the purchase process and vehicle ownership lifecycle. Through the enhanced digital experience, dealers will have the opportunity to better connect with the next generation of buyers, make the experience different, and improve the overall profitability of the store.